Canadian hard rock cross over Sumo Cyco recently announced the anticipated release of their upcoming full-length album, "Initiation", will be out on May 7, 2021 via Napalm Records. Interlaced with infectious heavy metal grooves, pop-perfected hooks, electronic undertones and an effective dose of punk flavour, "Initiation" breaks all the rules while efficiently delivering a cohesive yet purely unbridled sonic adventure.
Sumo Cyco's with an explosive first single-video, "Bystander", burst with concentrated attention upon its release in mid-February, ensuring over then 100,000 views on YouTube in just four days! Presently, they have returned with another official single - the stoning "No Surrender". With a pop star turned as a rock front woman Skye “Sever” Sweetnam's dynamic vocal delivery to the track an introspective music video.
Skye “Sever” Sweetnam says about “No Surrender” and its video: “'No Surrender' is about the struggle to be your authentic self, living your truth and battling inner demons. The music video depicts four characterized versions of myself representing different sides of my personality and how I see myself. They’re lurking in the darkness over my shoulder, always questioning each other’s decisions. The song is written from the perspective of the voice or voices in my head. Telling me to run one moment and another to hold my ground and another to fight back. In between some epic rocking out with the band, I wanted the viewers to visualize the colourful juxtaposition that goes on in my mind.”
"Initiation" invites a considerable mass of new followers into a dystopian world like "Cyco City".
"Initiation" remains an imaginative location of "Cyco City". But unlike most concept albums, the lyrical content is inspired by the band’s in real-time environment showing featuring timely, personal themes of love, sacrifice, anxiety, empowerment and more that all listeners can relate to.
Watch the intense new music video for “No Surrender” HERE
"Initiation" invites a considerable mass of new followers into a dystopian world like "Cyco City".
"Initiation" remains an imaginative location of "Cyco City". But unlike most concept albums, the lyrical content is inspired by the band’s in real-time environment showing featuring timely, personal themes of love, sacrifice, anxiety, empowerment and more that all listeners can relate to.
Sweetnam adds about the album:
The album’s title, Initiation, stems from wanting to invite the audience to be “Initiated” into our world. There are usually two congruent themes to each of our albums – one is real-world inspiration, and the other is “Cyco City”, a comic book-eques alternate universe where all our music videos take place. With Initiation, we introduce four gangs or clubs. Our music videos for Initiation all include a theme of these clubs – whether it’s gang vs. gang, a forbidden love between opposing sides, or the idea of having to choose where you belong. Outside of the story, the lyrics relate to the polarization of the world we live in now. We all have a longing to belong, but what makes one feel accepted or ostracized from a group? To be INITIATED, would you be willing to try to understand another point of view? I have always written lyrics about internal struggle, the war within oneself. Throughout the album, we bounce back and forth between struggle and overcoming. It reflects the times, and there are moments that seem a bit dark.”
Unstoppable New Album, Initiation, out May 7, 2021 via Napalm Records
Pre-Order HERE
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