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Smooth Start: BTS' 'Butter' Blasts In at No. 1 on Billboard Hot 100

Updated: Jun 27, 2021

BTS' "Butter" bounds in at No. 1 on the Billboard

Hot 100 songs chart.

BTC Photo Credit: Google Research
BTC Photo Credit: ALL THE CREDITS FOR THE AUTHOR (Google Research)

The song marks the superstar South Korean septet's fourth Hot 100 No. 1, all in the last nine months, marking any act's quickest accumulation of four initial leaders since Justin Timberlake a decade-and-a-half ago. Among groups, BTS has landed its first four No. 1s the fastest since the Jackson 5 in 1970.

"Butter," released on HYBE/Big Hit Entertainment/Columbia Records, is the 1,125th No. 1 in the Hot 100's 62-year history, and the 54th to enter on top. Here's a deeper look at its launch.

Streams, sales & airplay: Following its May 21 release, "Butter" drew 32.2 million U.S. streams and sold 242,800 downloads in the week ending May 27, according to MRC Data. It also attracted 18.1 million radio airplay audience impressions in the week ending May 30.

The track debuts atop the Digital Song Sales chart, where it's BTS' seventh No. 1, extending the act's record for the most among groups. Meanwhile, the song's 242,800 sold mark the most in a week since BTS' own "Dynamite" opened with 300,000 (Sept. 5, 2020).

"Butter" also begins at No. 4 on Streaming Songs and No. 39 on Radio Songs; it's the act's second entry and top start on the latter list, after "Dynamite," which entered at No. 49 last September and hit No. 10 in December.


BTS' 4th Hot 100 No. 1: "Butter" arrives as BTS' fourth Hot 100 No. 1. Here's a recap.

"Dynamite," three weeks at No. 1, beginning Sept. 5, 2020 "Savage Love (Laxed – Siren Beat)," with Jawsh 685 and Jason Derulo, one week, Oct. 17, 2020 "Life Goes On," one week, Dec. 5, 2020 "Butter," one week to-date, June 5, 2021

As "Dynamite," "Life Goes On" and "Butter" have all debuted at No. 1 on the Hot 100, BTS is the first group with a trio of No. 1 entrances; no other group has more than one. Ariana Grande leads all acts with five No. 1 starts.

Fastest first 4 No. 1s since …: BTS has achieved its first four Hot 100 No. 1s over a span of exactly nine months, from charts dated Sept. 5, 2020, through June 5, 2021. That's the quickest accumulation of four initial leaders since Justin Timberlake earned the honour over seven months and two weeks in 2006-07.

Among groups, BTS wraps the fastest run to four initial Hot 100 No. 1s since the Jackson 5 in 1970.

'Butter' & churn at No. 1: "Butter" is the 10th song to score its first week at No. 1 on the Hot 100 in 2021. This year marks the first in which at least 10 songs have hit No. 1 by the first chart dated in June since the Hot 100 began using MRC Data (formerly Nielsen Music) information in November 1991. It follows 2020's total of 20 new No. 1s, likewise the most in a year since 1991.

"Butter" is also the seventh song to debut at No. 1 on the Hot 100 in 2021. A record 12 titles launched at the summit last year after no more than four did in any previous year.

'Hotter' forecast: Sales for "Butter" in its first week reflect availability for its original and instrumental versions, both discounted to 69 cents. Those versions, plus a "hotter" remix released May 28, also priced at 69 cents, will impact the song on next week's Hot 100, dated June 12 and reflecting sales in the May 28-June 3 tracking week.

(Updated June 2 with confirmed expected shipping date: Two other versions of "Butter" on sale via BTS' U.S. webstore, a 7-inch vinyl single, for $7.98, and a cassette single, for $6.98, will count for chart tabulation only once they are shipped to consumers, expected to be on June 18.)

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